Digital Marketing Professional

Hi, I'm Thomas.

Three years turning a 15–property hotel and restaurant portfolio into measurable growth — $400K+ in annual paid media spend, 15% YoY digital revenue growth, and a lot of late nights in Premiere Pro. Now based in Los Angeles and looking for what's next.

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About

From a winter dance
to a $400K media budget.

I've had an eye for marketing since before I knew what to call it. In high school, my Student Council inherited a dying tradition, the winter dance, and we were asked to save it. We ran it like a real campaign, recruiting students from different clubs and teams as early influencers and pairing that with a heavier print push, and grew ticket sales from 70 to 1,200 in a single year.

That instinct carried into grad school, where I started interning at Janko Hospitality and stayed on full time, eventually managing paid media, email, graphic design, and social for a portfolio of 12 hotels and 3 restaurants across Chicagoland. I helped lead several property rebranding efforts, ran quarterly content shoots that leaned into video earlier than most of our competitors, and worked hands on with the strategy behind our paid campaigns, from creative to keyword targeting to monthly reporting for ownership and the executive committee.

One goal stayed constant through all of it: moving to Los Angeles. I've since made the move, and I'm now looking for what's next.

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15:1 Return on ad spend across the portfolio

$400K+ Annual paid media spend managed

15 Hotel & restaurant properties served

15% YoY digital revenue growth driven

20% LinkedIn follower growth generated

Work

A look at the craft.

Organized by discipline, a mix of graphic design, video, and photography from my time in hospitality marketing.

Case Study

Reporting the executive committee actually used.

Monthly paid media performance reporting, delivered as 13 reports every month.

I delivered 13 reports every month: an individual report for each property, sent to its General Manager and Sales Director and to the executive committee, plus a consolidated portfolio summary for the executive committee and ownership.

Each report tied spend to revenue by channel across Google, Meta, OTA placements, Koddi Meta Search, and Expedia TravelAds, tracked blended ROAS and cost per acquisition, and flagged month over month and year over year movement. The goal was to let the committee make budget calls in a single read, without anyone digging through five platform dashboards to reconcile the numbers themselves.

That reporting is also what drove the reallocation decisions behind the portfolio's paid media results, since it made underperforming channels and properties visible early enough to shift budget.

Play video

The Forester Hotel · Lake Forest, IL

Video Production

One shoot, two deliverables.

The Forester needed a hero video for its website, shot so the same footage could also be used on social.

I contributed to the storyboarding and was on site for the shoot, working alongside a member of my team and the production company that filmed it.

Experience

Where the work happened.

Marketing Coordinator 06/2023 – 11/2024 (Full-Time)
11/2024 – 04/2025 (Consulting)

Janko Hospitality · Itasca, IL

Drove 15% YoY digital revenue growth executing paid media across Meta, Google Ads, email, and OTA platforms for a 15-property hotel and restaurant portfolio.
Managed ~$400K in annual paid media spend across 14 independently budgeted properties, reporting monthly to the Executive Committee.
Produced and edited photo and video assets in Adobe Creative Suite and Canva for campaigns, web, and organic social.
Directed quarterly photo and video shoots across 3 hotel restaurants.

Digital Marketing Assistant 12/2022 – 06/2023

Janko Hospitality · Itasca, IL

Administered monthly paid media budget allocations across the portfolio.
Grew LinkedIn followers 20% through a consistent posting cadence.
Built and maintained social content calendars across Instagram and Facebook.

Digital Marketing Intern 09/2022 – 12/2022

Janko Hospitality · Itasca, IL

Audited and optimized digital storefronts across 12 hotel properties to improve search visibility.
Organized and executed quarterly photoshoots for evergreen creative and social content.